Mobile Search by the Numbers
Mobile Search by the Numbers
Mobile search, and mobile Web use in general, has been over-hyped by many people for years. The promise of widespread mobile Internet use has never come to fruition, especially in the U.S., but it has steadily grown.
In 2005, research from Telephia found that search was done by less than 3 percent of the mobile audience. In December 2006, Forrester Research reported that 11 percent of U.S. mobile consumers search on the mobile Internet.
According to an August 2006 report from the Mobile Marketing Association, Mobile search is in its early stages of adoption, but shows significant upside potential. In a study of mobile device users, 31-percent had used search in the past month, and more than half of the phone users that were not aware of the ability to search via their phones said they planned to use mobile search after they were made aware.
While 2005 and 2006 have each been hailed as the “Year of Mobile,” there are increasing signs that those predictions may finally come true in 2007. And if not, there’s always next year.